In this episode, we talk about:

• Digital marketing has evolved to become wizardry!

• Affiliate marketing + Human relationships = Partner marketing

• Are marketers simply unmotivated to switch from last-click?

I. Digital marketing has evolved to become wizardry!

Marketing seems to be simpler in the past due to fewer channels and shorter customer journeys. With the myriad of channels, devices and touch points, nobody can be 100% sure that they are making the right choice. However, there are ever more technologies available that marketers can make use of these tools for their magic - they just need to pick the right one out of the overwhelming pool of options, know how to use them and build strategies around them.

II. Affiliate marketing + Human relationships = Partner marketing

The problem with affiliate marketing is its poor PR when it comes to fraud. There’s also a lack of acknowledgement of affiliates as humans, thereby leading to the loss of the human touch. Partner marketing is the new form of bringing back the focus of these affiliates as people and the need to work on these relationships.

III. Are marketers simply unmotivated to switch from last-click?

Many still use last-click because they are either not informed with the reasons why they shouldn’t use this easy-to-use attribution model, not motivated due to business goals, or unaware of or unable to switch to the available technological options. There is a strong need to educate the market on this, or it will continue to be detrimental to partner relations!

Other relevant Links:

Website to this podcast episode: https://blog.ingenioustechnologies.com/why-should-an-agency-care-about-attribution-or-long-lasting-partnerships-podcast-cube-group/

About Cube Group: https://www.cubegroup.pl/o-nas/

Cube Group’s Smart Attribution: https://www.smartattribution.pl/

Cube Group’s case study with Ingenious Technologies: https://www.ingenioustechnologies.com/project/cube-group/

Will robots take my job?: https://willrobotstakemyjob.com/

Organisation

Host: Swee Huang Hustedt-Teo Guests: Anna Gromańska & Marcin Michalski Post-production: Leopold Strauch & Darius Rybacki